Livestock Production
Livestock Production
Our Livestock Business is vertically integrated and, in combination with our Feedmill Business, covers the entire poultry value chain. Our integrated "Farm-to-Plate" business model operations began in Malaysia, where our headquarters remain. Today, we have expanded and operate in four other fast-growing countries in Southeast Asia, namely Indonesia, Singapore, Vietnam and the Philippines.
We are among the market leaders for prime quality day-old-chicks ("DOC") including parent stock DOC, broiler DOC and layer DOC.
In Malaysia, Indonesia, Vietnam and the Philippines, we produce and distribute broiler chickens for the consumption in our respective domestic markets. We also export broiler chickens from Malaysia into Singapore. In Malaysia, our table egg production is operated by our subsidiary, Teo Seng Capital Berhad, a company listed on the Main Market of Bursa Malaysia Securities Berhad.
The processing of poultry and food processing complements our livestock upstream business and adds value to our upstream live chicken production. "Ayam A1", "SunnyGold", "SAFA", "Ciki Wiki" and "Sobat" are some of the wellknown brands that we carry for our food processing products like sausages, frankfurters, nuggets, chicken tempura, frozen seafood, frozen meat and marinated meat in Malaysia, Singapore and Indonesia.
As part of the Group's strategy of downward integration, we have a fast-growing chain of quick service restaurants ("QSR"), Baker's Cottage in Malaysia, LH Deli in the Philippines and Sunny Chick in Indonesia, serving quality readyto- eat poultry products at outstanding value directly to consumers.
Notes:
- For the financial year ended 31 December 2023. Figures for broiler day-old-chicks ("DOC"), broiler chickens reflect the total of DOC and broiler chickens supplied internally and sold externally. All table eggs are sold to third parties.
- Based on group revenue by product segment, as extracted from the audited financial statements of LHI for the financial year ended 31 December 2023.
Breeder
Producing breeder day-old-chicks is part of Leong Hup International's core business in the Livestock operation. As the biggest producer of DOC in Malaysia and the top three producers of DOC in Indonesia and Vietnam, we are among the market leaders for prime quality DOC including PS DOC, broiler DOC and layer DOC.
Our breeder operation starts from our grandparent stock ("GPS") chickens. We purchase our GPS DOC exclusively from the United States and Europe – "Ross" GPS DOC from Aviagen and "Cobb" GPS DOC from Cobb. As one of the leading GPS stock growers in the Southeast Asian market. We purchase 100.0% of our PS Layer DOCs, of the "Hisex" breed, from Institut de Sélection Animale B.V. ("Hendrix Genetics"), a company located in the Netherlands.
Emphasis on quality, farm hygiene good breeding practices and management are the main philosophies of our breeder operation. We supply breeder DOC to our external customers as well as for internal use. We house a substantial proportion of these breeder DOC in our breeder farms in Malaysia, Indonesia, Vietnam and Philippines.
Broiler Production
In Malaysia, Indonesia, Vietnam and Philippines, we produce and distribute broiler chickens for the consumption of our respective domestic markets. We also export broiler chickens from Malaysia into Singapore.
Our vast knowledge of poultry farming operations, emphasis on hygiene and biosecurity best practices in farm management allows us to deliver high quality broiler chickens to our customers. Broiler DOC are delivered to our broiler farms where they are grown into broiler chickens, typically achieve maturity between 5 and 7 weeks, which are then sold as live broilers according to our customers' weight requirements.
Egg Production
Layer chickens are grown in our dedicated layer farms to produce eggs for commercial purposes. In Malaysia, our table egg production is operated by our subsidiary, Teo Seng Capital Berhad, a company listed on the Main Market of Bursa Malaysia Securities Berhad.
We produce a range of fresh eggs, including normal Grade A to F eggs as well as premium branded eggs enriched with Omega-3 fatty acid and Lutein.
Besides Malaysia, we also produce table eggs in Indonesia and Vietnam where our products are being sold in the respective domestic markets.
Food Processing Production
The slaughtering of poultry and food processing complement our livestock upstream business and adds value to our upstream live chicken production. "Ayam A1", "SunnyGold", "SAFA", "Ciki Wiki" and "Sobat" are some of the well-known brands that we carry for our food processing products like sausages, frankfurters, nuggets, chicken tempura, frozen seafood, frozen meat and marinated meat in Malaysia, Singapore and Indonesia.
Our processed products are produced under a strict quality-controlled environment and we adhere to good manufacturing practices in our productions. They are accredited and certified by the authorities in the respective country of operations..
Food Services
The Baker's Cottage has successfully repositioned itself as a QSR business with a new outlet design concept that was launched in 2019, providing modern and comfortable dining environment for consumers. As an emerging and trusted brand, The Baker's Cottage offers both quality and outstanding value to the population of Malaysia with its signature roast chickens and established bakery products.
The acquisition of The Baker's Cottage by Leong Hup International on 1 June 2020 gave a fresh impetus to the expansion of the QSR business. Prior to the acquisition, there were 44 outlets. The target of expanding The Baker's Cottage chain to a total of 80 outlets by end-2020 was achieved ahead of expectation as the 80th outlet, located in Johan Setia, Klang, Selangor, officially opened its doors to the public on 16 September 2020. As the brand grew from strength to strength, we are proud to have reached the 153th outlets as at 31 December 2023.
Armed with an anchor product that is poultry-based and a thriving business-to-consumers platform, under Leong Hup International, we aim to build The Baker's Cottage into a formidable QSR brand to further extend our "Farm-to-Plate" business model in the region.
For more information about The Baker's Cottage, please access The Baker's Cottage's website at https://thebakerscottage.com. For a full list of The Baker's Cottage outlet locations, click here.
